Tuesday, July 28, 2009

Buck the trend, retire with money

While doing some of my regular reading today in Canadian Business magazine I came across an article talking about the health of our retirement system here is Canada and I was quite alarmed by the numbers they laid out. Fewer than 30% of us make any annual contribution to the government retirement program RRSP. 7 out of 10 of us are putting nothing away each year for our golden years. Of those who are saving the average is a paltry $2780 per year or $231 per month. Compared to what we waste on non- essentials each month this is peanuts.

I found these numbers to be extremely frightening. Though I knew we were in dire straights seeing the actual numbers in black and white print in front of my face almost took my breath away. At what point did we develop the mindset of thinking someone else is responsible to take care of us when we get old? When did it become acceptable to procrastinate for our entire lives?
It has been well documented that only about 5% of the population as a whole will ever save enough money to retire comfortably and it is pretty obvious why. The state we find ourselves in has nothing to do with our annual income, nothing to do with our formal education. It has everything to do with our mental conditioning and state of mind.

I am reminded of Parkinson's Law which was developed by English writer C. Northcote Parkinson many years ago and it explains why most people retire poor. This law says that, no matter how much money people earn, they tend to spend the entire amount and a little bit more. Their expenses rise in lockstep with their earnings. But somehow, they seem to need every single penny to maintain their current lifestyles. No matter how much they make, there never seems to be enough. It is a downward spiral caused by poor mental programing.

The only way to escape this spiral is to make a choice, make a decision to become successful and buck the social trend. I am amazed at how someone working minimum wage can never find money to put aside for retirement but can always scrape together money for beer, cigarettes or pizza. There seems to be a strong desire for us to keep up with the Jones and yet the Jones are ending up broke in the end so why try and be like them?

Want a better approach you can implement easily? If you do nothing else but take 50% of any raise you receive and save that each month I guarantee you will retire a millionaire. Albert Einstein said the most powerful force in the world is that of compound interest. Get it working for you and a million dollars is within your grasp. All you are doing is saving half of any “New Money”, nothing else is changing. We all get raises along the way, the question becomes is it raising you up or keeping you down?

The only thing standing between you and a comfortable retirement is yourself and your poor mental programming. Still want to be like the Jones? What is it going to cost you in the end? Your dignity? Your self respect? Perhaps your marriage? Finance worries is the single biggest cause of divorce in our society. Are you one of the 70% who is not saving anything? Perhaps it is time to change your thought patterns because remember. If you always do what you have always done the results you achieve will remain consistent. Change your thoughts, change your approach and you can buck the trend and be in the small percentile who can actually enjoy retirement.

Monday, July 06, 2009

Market conditions drive strong June housing sales

VANCOUVER, B.C. – July 3, 2009 –

The combination of low interest rates and more affordable pricing helped propel Greater Vancouver home sale numbers to the second all-time highest total for the month of June. The Real Estate Board of Greater Vancouver (REBGV) reports that sales of detached, attached and apartment properties increased 75.6 per cent in June 2009 to 4,259, from the 2,425 sales recorded in June 2008. The figure is just short of the record-breaking 4,333 sales which occurred in June 2005.

New listings for detached, attached and apartment properties declined 17.9 per cent to 5,372 in June 2009 compared to June 2008, when 6,546 new units were listed. However, new listings increased 13.5 per cent from May to June of this year. Total active listings in Greater Vancouver currently sit at 13,252, down 27 per cent from June 2008 and 2.9 per cent below the active listings count at the end of May 2009.

“Price reductions and low interest rates have created an improvement in affordability, which is causing the number of sales to rise to levels comparable to 2003 to 2007,” Scott Russell, REBGV president said.

“Many people who were reluctant to purchase a home last fall and earlier this year are returning to the market because they see conditions that appeal to their personal and financial needs,” Russell said. “However, the current marketplace is such that buyers are more inclined to walk if they don’t like the terms of an offer.”

Residential benchmark prices, as calculated by the MLSLink® Housing Price Index, declined 8.2 percent to $518,855 in June 2009 compared to June 2008.

The number of sales of detached properties increased 81.6 per cent to 1,667 from the 918 detached sales recorded during the same period in 2008. The benchmark price for detached properties declined 8.4 per cent to $701,384 in June 2009 compared to June 2008.
The number of sales of apartment properties in June 2009 increased 69.3 per cent to 1,790, compared to 1,057 sales in June 2008. The benchmark price of an apartment property declined 8.2 per cent from June 2008 to $356,880.

The number of attached property sales in June 2009 increased 78.2 per cent to 802, compared with the 450 sales in June 2008. The benchmark price of an attached unit declined 7.3 per cent between June 2009 and 2008 to $441,620. For more information on real estate, statistics, and buying or selling a home, visit http://www.rebgv.org

Sunday, July 05, 2009

Crafting your marketing message

In sales and marketing one of the most important elements is the message you put forth to your perspective clients. The key component often over looked by many professionals when it comes to message is the only thing that matters is your prospects perception of your message. You must make your prospect crystal clear about the benefits of using your product or service or you will never make a sale.

Let me give you a very simple example using the sentence

“I didn't know he stole the car.”

The meaning of this sentence can change dramatically with emphasis being placed on any one of the words, let me explain.

Supposed I put an emphasis on the first word and say “I didn't know he stole the car” which can be taken to mean my friend may have known but I did not know personally.

Or I could put emphasis on the word know and say “I didn't know he stole the car” which can be taken to mean perhaps I assumed he stole it; however, I did not know for certain.

I could also put emphasis on the word car and say “ I didn't know he stole the car” which can be taken to mean I knew the man was a thief I was just not aware he had stolen a car.

This example can be powerful if you really learn the lesson detailed in it. At no point did I change the words I was speaking, all I did was change how I emphasized the words. This change in emphasis managed to change the meaning of the entire sentence in each case.

So I ask you the question, how clear is your marketing message? Are your prospects lining up to buy from you or are they giving you a confused or indifferent look? Talk to a few trusted friends and ask for them to critique what you are saying. Is your message being received the way you would like it to be? A few minor tweaks can dramatically change your results.

Remember all that matters is the perception of your client, how they hear it is what matters. Show them a well defined, easy to understand benefit and they will buy. Confuse your client and they will do nothing.

Friday, July 03, 2009

Don't lose money

Don't Lose Money!
By: Brian Tracy

Throughout the history of American enterprise, you've heard the words, "work hard and save your money." Work hard and save your money. It is the oldest rule for success in America. It's so important, as a matter of fact, that W. Clement Stone once said, "if you cannot save money, then the seeds of greatness are not in you."

Saving Is a Discipline
Why is it that saving money is so important? Because saving money is a discipline and any discipline affects all other disciplines in your life. If you do not have the discipline to refrain from spending all the money that you earn, then you are not qualified to become wealthy and if you do become wealthy, you'll not be capable of holding on to it.

The Law of Attraction
A principle with regard to saving your money is the law of attraction. The law of attraction is activated by saved money. Even one dollar saved will start to attract more money. Here's what I suggest that you do. If you're really serious about your future, go down and open a savings account. Put as much money as you can into it, even if it's only ten dollars. And then begin to collect little bits of money, and every week go down and put something into that account.

Attract More Money Into Your Life
You will find that the more you put in that account, the more you will attract from sources that you cannot now predict. But if you do not begin the savings process, if you don't begin putting something away towards your financial independence, then nothing will happen to you. The law of attraction just simply won't work.

Invest Your Money Conservatively
Once you begin to accumulate money, here's another rule. Invest the money conservatively. Marvin Davis, self-made billionaire, was asked by Forbes Magazine, "How do you account for your financial success?" And he said, "Well, I have two rules for financial investing." He said, "Rule number one is, don't lose money." He said, whenever I'm tempted, whenever I see an opportunity to invest where there's a possibility I could lose it all, I just simply refrain from putting the money in. Rule number two is, whenever I get tempted, I refer back to rule number one. Don't lose money.

Get Rich Slowly
George Classon says, in The Richest Man In Babylon, that the key is to accumulate your funds and then invest them very conservatively. One of the characteristics of self-made millionaires, one of the characteristics of old money in America is that it's very cautiously, conservatively and prudently invested.Don't try to get rich quickly. Concentrate rather on getting rich slowly. If all you do is save ten percent of your earnings, put it away, and let it accumulate at compound interest, that alone will make you wealthy.

Action Exercises
Here are two things you can do to apply these lessons to your financial life:First, open a separate savings and investing account today. From this day forward, put every single dollar you can spare into this account and resolve to never touch it or spend it for any reason.

Second, whenever you consider any investment of your savings, remember the rule, "Don't lose money!" It is better to keep the money working at a low rate of interest than to take the chance of losing it. Be careful. A fool and his money are soon parted.